If you can, be first. If you can't be first, create a new category in which you can be first - Al Ries & Jack Trout (Marketing Professional and Consultant)
Vijay Mandora (Director Sai InfoSystem (India) Pvt. Ltd.)
"The concept of Private Treaties opens up avenues for media shy companies like ours. Even though there has been spectacular growth both in terms of volumes and stature, we at SIS never looked for any media presence. With PT we have realized the value of brand presence and the impact it has on our growth. "
"The concept of Private Treaties opens up avenues for media shy companies like ours. Even though there has been spectacular growth both in terms of volumes and stature, we at SIS never looked for any media presence. With PT we have realized the value of brand presence and the impact it has on our growth. "