"Today, the Media & Entertainment industry has grown by leaps and bounds and does not just ride on the Indian economy, but contributes to the Indian economy in a big way. Percept was amongst the first to understand the potential of this sector and modelled its Entertainment, Media and Communications business by design. We have always stayed ahead of times and been the innovators and leaders in this industry just as the Times Group has been in the media industry. It was only natural for two like minded corporates to join hands together. Our partnership with Times Group has grown in the past couple of years. We complement each other's businesses completely and I am sure that it will only help add value to our B2B and B2C partners."