Times Private Treaties (TPT) is an expression of the belief that BCCL has superior capabilities in brand building. We believe the media properties and accumulated expertise of the employees of BCCL represent a disproportionate and unmatched skill set in the Indian branding and consumer marketplace. Through Times Private Treaties, we throw open the doors for our investee companies to witness the power of BCCL!
Times Private Treaties seeks to work with entrepreneurs and companies with strong fundamental belief in the power of the brand. So if you have the belief, we can make it possible.
Why Times Private Treaties? In today’s highly competitive markets and businesses vying for the largest share of the consumer’s wallet, it is a battle of the mind. Win the mind and you will win the wallet. That is why brand creation is so critical to business success.
Products are what companies make. Brands are what customers buy. Branding is not just marketing. It is about creating an intangible image that delivers tangible results in the long term.
For Prospective Investee Companies Times Private Treaties eases the cash flow of a company so that resources can be diverted to brand building activities toward business growth & expansion. With the advertising and branding support provided by Times Private Treaties, your company can afford to take a long-term strategic view of its positioning in the market.
The Times Private Treaties offers value added services in terms of:
Branding Support
Media Planning Support
For PE Funds/VC Times Private Treaties works in collaboration with investment houses offering a unique value proposition complementary to any private equity or early stage fund. Several venture capitalists such as CVC and Sequoia have found value in companies that Times Private Treaties has invested in. Times Private Treaties aims at building an eco-system around the investment community wherein it is able to provide the necessary marketing and brand building exposure.
For Investment Bankers Times Private Treaties provides a unique financial innovation which has a potent capital structure solution for companies from all sectors and across all stages of growth. We strive for constant improvisation of the same so as to provide a service par excellence.
For Advertising/Media Agencies Times Private Treaties provides the bandwidth to advertising agencies and their client’s to work on media solutions that create the right impact. It helps do away with budget constraints by sharing the risk of media spends of brand owners. The Times Private Treaties’ brand and media advisory team works closely with the media agencies of its investee companies to help facilitate this. With exposure to over 100 brands through Times Private Treaties, media agencies can explore the veritable goldmine of advertising opportunities and are welcome to leverage the experience to provide the best value to their clients.
