Aiming to provide world class designer products and unparalleled comfort, giving true value for money.

Company profile

The only airline in India to offer Full Business Class service at prices comparative to Normal Economy class fares of other Airlines.
Direct services to a number of commercial hubs in India, connecting these to primary metros across the country.

Challenges faced by Paramount

Category related - currently operating in southern region sector vis-à-vis national presence of the other players.

Competition related - well entrenched established brands having high consumer acceptance and loyalty.

Brand related - being a late entrant into the category, impetus on intensive brand building and awareness generation.

Market place reflections

Establishing its leadership in the Southern skies. Paramount has brought in a new flying experience to the discerning travellers. It has become South India's favourite airline connecting the heart of South with a network that spans 1600 flights a month with over a million satisfied passengers.