Times Private Treaties (TPT) is a venture from the Bennett, Coleman & Co. Ltd. (BCCL) Group, India's largest media conglomerate.

Times Private Treaties invests with potential, emerging or established brands with the objective of building brand value by advertising in BCCL’s media properties.

The business model is designed to share risk, accelerate growth through advertising and create value for the brand in the long term. It aims to do so without seeking a management seat or influencing business decisions in the investee companies.

Times Private Treaties believes in the power of brands, which is why we seek to work with entrepreneurs and companies with a strong fundamental belief in the value of creating a brand fortress.

The Times Private Treaties business model eases the cash flow of a company so that resources set aside for brand building activities can be used toward business growth & expansion.