"At LifeCell we are into Cord Blood Stem Cell Banking, research & therapies which is a new concept in India. Unlike other advanced countries the awareness level of this concept amongst the general public here is quite low.

Establishing this concept in our country requires creating awareness through clinical evidences, customer experiences, research studies & accomplishments, therapy success stories and commercial advertisements. This task requires a 360 degree approach to address potential customers & doctors for their buy-in and we feel it could be better handled only by a responsible media. Another crucial factor in reaching the mass is the media mix to reach the target audience across various segments.

Our agreement with Times Group has been quite motivating and they were able to help us reach our target audience. I am confident that this relationship with Times will further strengthen in the coming years."